Branding Guidelines

The FCCLA name, acronym, logo, and tagline play a very important role for the organization. They serve as an immediately recognizable visual identity for the people who know FCCLA – FCS teachers, members, non-members, school administration, and parents. These marks are FCCLA’s most recognizable feature.

The trademarks of an organization with a history as rich and long as FCCLA also represents the values and ideals of the organization – family, career, community, leadership, and youth. When FCCLA’s audiences see a business card, website, flyer, or apparel displaying the FCCLA marks, those values and ideals come to mind.

The importance of properly presenting the trademarks cannot be overstated. Consistent presentation of the mark suggests stability and reliability of the organization it represents. It suggests professionalism and commitment to detail – strong characteristics that describe FCCLA and its members. The presentation of the FCCLA marks should illustrate those attributes.

FCCLA changed its name from FHA/HERO in July 1999 and adopted the tagline “The Ultimate Leadership Experience” in July 2003. The usage guidelines are designed to identify and explain the ways to utilize FCCLA’s marks to put the organization’s best image forward.


Where can I download FCCLA logos?

All FCCLA logos are available for download. To download, click on the following links and download the zipped folder to your desktop. Once the folder has downloaded, double click to open the folder. Each folder contains a red version of the logos in EPS and JPEG formats. To request a black or white version of the logo or to request the logo in a different format, email

What are the FCCLA trademarks?

The following are federally-registered trademarks of FCCLA:

  • FCCLA Family, Career and Community Leaders of America
  • Family, Career and Community Leaders of America
  • FCCLA Family, Career and Community Leaders of America The Ultimate Leadership Experience
  • STAR Events
  • FCCLA The Ultimate Leadership Experience
  • STOP The Violence Students Taking On Prevention

Where can I use the logo and trademarks?

It is FCCLA’s national policy that the organization’s name and logo marks may be used only in connection with programs and projects directly related to the mission and purposes of FCCLA. Chapters and state associations have permission to use the FCCLA name, trademarks and logos to publicize and promote FCCLA through programs, events, media, and other marketing resources including (but not limited to):

  • Word documents
  • PowerPoint presentations
  • Flyers
  • Brochures
  • Posters
  • Bulletin Boards
  • Websites
  • Social Media
  • Advertisements

Important note: Use of FCCLA trademarks, logos, name, or acronym is restricted on promotional items including apparel, awards, and merchandise without prior approval from National FCCLA.

Where can I find FCCLA branded items and merchandise?

You’ll find everything you need at the FCCLA Store – your “one-stop shop” for all things FCCLA! Can’t find what you’re looking for? Contact the store directly at or call 877-246-2514.

I want to create a t-shirt for my chapter. Can I use the logo or FCCLA name on the t-shirt?

FCCLA has partnered with Centricity (formerly E Group) as the official vendor and supplier for all FCCLA branded merchandise and apparel including t-shirts, awards, and other promotional items. Chapter and state associations who wish to create shirts or promotional items with the FCCLA trademarked logos, name, or acronym can submit a proposal request to Centricity by emailing Kim DeVenuto at

Permission to use a supplier other than Centricity will be granted under one of the following conditions:

  • The order total is for 24 shirts or less.
  • Another supplier can provide the item at a lower cost and Centricity is unable to meet the price.
  • Another supplier is providing items as an in-kind donation to your chapter or state association.

If you would like to use a supplier other than Centricity, please submit the Outside Vendor Request Application below. Once you have submitted the application, you will receive an email within 2-3 business days with further instructions.

Reason for request to use a vendor other than Centricity

Members develop skills for life through: character development, creative and critical thinking, interpersonal communication, practical knowledge, and career preparation.